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At Hostinger, we build world-class solutions that empower anyone to succeed online with ease. Our team of 900 high-spirited professionals serves over 3 million clients across 150 countries, helping them bring their e-shops, blogs, and talent-showcasing websites to life.
About the Role
As a Lifecycle Marketing Specialist at Hostinger, you will play a key role in driving user engagement, retention, and revenue growth. This is a hands-on role, where you will develop and implement lifecycle marketing campaigns, focusing on customer journeys, segmentation, and personalized messaging.
You’ll collaborate with cross-functional teams to ensure that our lifecycle marketing strategy is data-driven and that all campaigns are executed efficiently. You will be directly responsible for campaign delivery, from ideation to execution, testing, and reporting.
Sounds like a career opportunity you’ve been seeking? We’d love to hear more about your experience and aspirations.
What You Will Do:
- Manage multi-channel communications: Oversee and optimize emails, SMS/WhatsApp, and in-product notifications to ensure timely and relevant updates.
- Lifecycle campaign development: Design, implement, and manage lifecycle marketing campaigns to drive user activation, engagement, and retention.
- Cross-functional collaboration: Partner with product, revenue, and marketing teams to align communication strategies with business goals.
- Data-driven optimization: Monitor campaign performance, conduct A/B tests, and refine strategies based on data insights.
- Customer journey mapping: Develop and optimize customer journeys, ensuring seamless transitions from activation to renewal.
- Engagement initiatives: Create and execute initiatives to boost user engagement, inform about new features, and enhance customer satisfaction.
- Retention strategies: Implement strategies to reduce churn and increase customer lifetime value through personalized communication and targeted campaigns.
- Feedback loop management: Gather user feedback to continuously improve communication strategies and product offerings.
What We Expect:
- 2+ years in lifecycle marketing, email marketing, client retention, or related fields
- Proven ability to manage multiple projects simultaneously, with strong problem-solving and decision-making skills
- Experience with CRM tools and marketing automation platforms such as Braze, Iterable, HubSpot and similar
- High sense of ownership and accountability, capable of driving projects from concept to completion
- Excellent written and verbal communication skills, with the ability to craft compelling copy and provide clear feedback
- A data-driven and customer-centric approach to tracking and analyzing campaign results
- Highly organized with a keen eye for detail
What We Offer:
- A place where you can take the lead and drive change - no waiting line for your ideas and projects to become reality.
- A culture where everyone values highest standards, freedom, and responsibility.
- Transparency - we trust our team and share our thoughts & ideas openly.
- Internal training courses, Reforge, Udemy account, Masterclass subscription, and anything else you need for your development.
- Hybrid work environment - work remotely or in our modern offices in Kaunas and Vilnius.
- Focus on Mental and Physical health - yoga, mindfulness seminars, Hostinger active challenges, health insurance.
- Gross salary from 3300 EUR/month (depends on your experience).
Experience is great, but what we really look for is curiosity, high sense of ownership, and courage to challenge the status quo. So even if you don’t tick every box, please consider applying!
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