SEO Manager

payabl. empowers businesses to grow through payments innovation and banking services. Our ambition is to expand our strong portfolio of global financial services we provide to businesses and make them all available in one place on our platform we call payabl.one. As a licensed financial company with principal membership with card schemes, we specialize in global payments and providing businesses with multi-currency accounts.

This role is about:

The SEO Manager role is focused entirely on improving the organic presence and performance of the payabl. domain(s). The SEO Manager will be responsible for developing and optimizing SEO-written articles, conducting in-depth keyword research, collaborating with web developers, digital marketers, and driving long-term SEO growth. They will be instrumental in refining SEO strategies and ensuring the website remains competitive in search engine rankings.

Reporting to: Chief Marketing Officer

What You’ll Do:

• Develop, execute, and own payabl.'s SEO strategy to drive organic traffic and organic lead generation.
• Conduct comprehensive keyword research (BoFu, MoFu, ToFu) and competitor analysis to identify content pillars, growth opportunities, and gaps for both localized and ENG versions of the website.
• Oversee the creation and optimization of SEO-written content in collaboration with content writers, ensuring proper keyword usage, article structure, linking, and readability.
• Create and execute a link-building strategy to increase domain authority and credibility, including digital PR initiatives.
• Perform recurring SEO audits and implement best practices to enhance website performance and optimize search engine visibility.
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others as necessary.
• Build dashboards and reports (using tools like Google Data Studio/Tableau) to track SEO performance and refine strategies based on results.
• Stay updated on SEO algorithm changes, industry trends, and best practices to continuously refine SEO strategies and ensure the website stays competitive.
• Collaborate with content marketing, PR, and web development teams to implement SEO optimizations and digital PR for link-building and improved rankings.
• Provide technical SEO guidance to web developers to optimize website code, page speed, and content/page errors, ensuring all SEO requirements are met in website architecture and design.
• Track SEO OKRs to align with long-term growth goals and ensure performance targets are being met.

What we are looking for:

• 5+ years of experience in SEO, preferably in a B2B fintech, SaaS, or tech-driven company.
• Deep expertise in on-page, technical SEO, content strategy, and off-page/link-building techniques.
• Strong experience with SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, SEMrush, Google Data Studio and Tableau.
• Experience with organic B2B lead generation.
• Ability to collaborate effectively with web developers, content teams, and marketing teams to implement SEO strategies.
• Understanding of the fintech industry is a plus.
• Ability to work independently, take initiative, and drive results without constant supervision.
• Strong analytical skills and a data-driven mindset, with experience using tools to track rankings, identify trends, and optimize website performance.
• Experience with CMS platforms (e.g., Strapi, WordPress) and understanding of technical writing and keyword optimization in documentation.
• Deep knowledge of website coding structure and optimizations i.e. schema markup implementation.
• Familiarity with digital PR and basic knowledge of link-building strategies.
• Ability to build dashboards and reports from scratch to track and report SEO progress.
• Understanding of SEO principles and strategies, including on-page and off-page optimization, technical SEO, and competitor analysis.
  
  (Benefits may vary based on location.)
  

🚀 Hiring Process

Step 1: Initial Interview - 30-minute introductory chat led by the Talent Acquisition Partner.
Step 2: In-Depth Discussion - 1-hour deep-dive with the Performance Marketing Team Lead to explore your experience and skills.
Step 3: Test Challenge - A 3-day Test to assess your technical abilities.
Step 4: Final Interview - 30-minute session with the CMO and Head of Talent Acquisition for final alignment.

Let's embark on a journey to redefine the landscape of payments together. We're not just offering a role; we're inviting you to be a part of something bigger. Join our team, and let's innovate, disrupt, and lead the future of payments. Together, we can make an impact that resonates. Welcome to the team! 

If this role seems like a good match, please submit your resume all applications are treated with the strictest confidentiality. Please note that we may keep your CV for a period of one (1) year for future relevant job opportunities. For more information about how we process your data please see our privacy policy at https://www.payabl.com/privacy-policy “